“Festivalisation” as a recruitment strategy: Are knowledge-based events widening participation in HE?
In recent decades, the democratisation of education has led to an increase in the participation of low social-economic communities, giving its members the opportunity to have access to better paid jobs and also to decision-making positions and processes in society. However, in countries where awareness of social differences in the access to Higher Education (HE) is high, different measures have been taken to ensure that equality of opportunities exist among the different communities and therefore across society.
The idea of community is characterised by a lack of precision, and may be determined by the specific circumstances in which it is being alluded to. In this article, two types of communities come to the fore: geographical community, which is defined by territorial boundaries; and community of identity, which is based on shared characteristics, such as non-participation in HE.
In the United Kingdom, widening participation has been given prime focus. Within the context of HE, it could be seen as the basis on which to measure the prevalence of social justice, cohesion and equality. Although different measures have been taken specifically to widen participation, as well as a range of top-up initiatives and regulations, much remains to be done. Low participation neighbourhoods with respect to HE in the UK have been identified within the Office for Students’ POLAR (Participation of Local Areas) classifications. Publicly available data shows the participation of young people in HE for geographical areas on a range of scales, from Regions to council wards.
Different initiatives are being developed to disseminate knowledge beyond academia and reinforce the role of research and overall knowledge development in the wider society. Some of these initiatives are considered public engagements, others are informational or simply open-public events.
Despite the criticism of an increased marketization of HE, educational institutions use certain events not only to compete on a global market scale, but also to share information, enabling public engagement in research. These events, such as the Festival of Learning or NTU’s recent Festival of Mental Health, also aim to contribute towards knowledge development in the wider society. They may attract, with more or less indirect impact, members from a wide range of communities, amongst them members from low participation neighbourhoods.
This corresponds to a current trend in the increased use of events as a catalyst for social change. Getz (2007) defines different types of events; these can take educational and scientific forms. These events, along with the ones organised by universities to communicate and disseminate knowledge within the context of academic research, could be said to belong to a newly created category of knowledge-based events, which encompasses the idea of co-creation and engagement.
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